Mindshare | Executive, Exchange Planning

Mindshare | Posted 13-08-2021

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Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Executive, Exchange Planning to join us.

In this role, you will be responsible for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to: Manager, Exchange Planning
3 best things about the job:

  • Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process
  • Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables
  • Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external

In this role, your goals will be:
In three months:

  • Started to build relationships with the key decision makers within the client and agency organisations

In six months:

  • Proven yourself as a reliable point of contact for client stakeholders

In 12 months:

  • To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take actions appropriated.

What you’ll bring:

  • Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution
  • Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for Mindshare and our clients
  • Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals
  • Understand the implications for the business and communicates potential impact to clients and the Mindshare team
  • Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
  • Understands what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understands the client's strategic intent and the implications for building the client's business
  • Communicates information and decisions with the full range of stakeholders involved in a project
  • Supports the development of others by expressing positive expectations towards their initiatives and giving constructive feedback

Minimum qualifications:

  • Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
  • At least 2 years in media planning experience or related field required
  • Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
  • Familiar with the timelines, processes and needs of the implementation of all media
  • Knowledgeable about new approaches to and developments in tactical planning
  • Demonstrated critical thinking and problem solving
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Ability to make decisions and use critical thinking
  • Knowledge and use of various research systems

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.